“I need a website
      … or a better one”

Do you really need a website? If you have a business, probably yes. The internet has become a modern version of the yellow pages on steroids, except the yellow pages never had so much other stuff tucked in between the listings. And there lies the problem. Creating a website really isn't that difficult, and that's why there are millions of them. The hard part is creating a website that is effective, cuts through the clutter and fulfills your goals.

Unfortunately, it's not that easy. So what do you need for a successful website? There are a lot of factors, but good and relevant content is essential for a couple of reasons. First, written content is key in how the top search engines index and rank your site. Second, once your site is indexed and ranked, anyone who finds your site needs a compelling reason, through creative images and words, to stay and learn more about you or your business.

That's a difficult question, much like asking, "How much does a car cost?" Like cars, websites can range from economy to luxury. Do you need a luxury model? Not necessarily. Should you use an online company that offers "cheap websites"? No. The internet is already full of poorly designed, ineffective sites. Don't add another and make yourself look cheap. A website can be a very effective marketing tool when used correctly, and quality tools are not found in the bargain bin.

Several ways. Direct Traffic, Referrals and Search Engines. Direct traffic comes from people that find your web address through traditional advertising, business cards or even word of mouth. Referrals can come from links within other sites, online advertising and emails that "refer" to your site. Search engines, like Google, index and rank your site using a variety of factors. Certain SEO (Search Engine Optimization) techniques increase the chances that your site will rank higher and attract more visitors.